Journal

Why Our Products Are Certified Vegan (and Why That's Important)
Why Our Products Are Certified Vegan (and Why That's Important)
You’ve probably seen the vegan certification on Waken products and thought, “Hang on, do toothpaste and mouthwash even need that?” It’s a fair question. They might seem like they’d be... Read more...
Can Fruit Be Bad for Your Teeth? The Truth About Natural Sugars and Acids
Can Fruit Be Bad for Your Teeth? The Truth About Natural Sugars and Acids
Fruit is full of goodness,  vitamins, fibre and natural energy, but what about your teeth? You might be surprised to learn that even the healthiest fruit bowl can have an... Read more...
You Are a Badass (With Great Teeth)
You Are a Badass (With Great Teeth)
Let’s get one thing clear: you’re already a badass. You’re navigating life, career, relationships, Netflix marathons, and possibly the occasional existential crisis, all with style and determination. But even a... Read more...
Enzymes in Toothpaste? The Gentle Secret to Stain-Free Teeth
Enzymes in Toothpaste? The Gentle Secret to Stain-Free Teeth
When it comes to keeping your teeth looking white and feeling healthy, you don’t have to reach for the heavy-duty stuff. Harsh chemicals and scratchy abrasives aren’t the only way... Read more...
Why We Use Fluoride (And Why We’re Thoughtful About It)
Why We Use Fluoride (And Why We’re Thoughtful About It)
Fluoride gets talked about a lot. And not always for the right reasons. It’s one of the most important ingredients in oral care, yet it’s surrounded by myths and misunderstandings.... Read more...
Thoughtful Packaging: How Small Choices Make a Big Difference
Thoughtful Packaging: How Small Choices Make a Big Difference
Let’s face it. The oral care industry hasn’t exactly had the cleanest environmental track record. From plastic toothbrushes piling up in landfill to single-use packaging floating in our oceans, the... Read more...
Does Toothpaste Need to Foam? The Truth About SLS in Oral Care
Does Toothpaste Need to Foam? The Truth About SLS in Oral Care
We’ve been trained to think that foam means clean. You see it in ads all the time, big bubbles, minty smiles and that satisfying froth that screams “fresh.” But here’s... Read more...
Why Our Toothpaste Cartons are FSC Certified (And Why It Matters)
Why Our Toothpaste Cartons are FSC Certified (And Why It Matters)
When you’re picking a toothpaste, it’s easy to focus on what’s inside the tube, the ingredients, the flavour, the whitening benefits. But have you ever stopped to think about the... Read more...
Why Does Orange Juice Taste Terrible After Brushing Your Teeth?
Why Does Orange Juice Taste Terrible After Brushing Your Teeth?
We’ve all been there. You brush your teeth, feeling fresh and ready to face the day. Then you take a sip of orange juice and BAM it tastes like a... Read more...
The Truth About Natural Toothpaste: What Really Matters?
The Truth About Natural Toothpaste: What Really Matters?
“Natural” and “organic” are everywhere in oral care these days, but the truth is those words can mean wildly different things depending on who’s talking. There’s no single global rulebook,... Read more...
Peppermint Power: Why We Use Natural Peppermint Extract in Waken Oral Care
Peppermint Power: Why We Use Natural Peppermint Extract in Waken Oral Care
Peppermint. You know it, you love it. That cool, crisp flavour that makes your mouth feel instantly fresher and your breath a whole lot friendlier. It’s been the go-to in... Read more...
Morning vs Evening Oral Care: What Matters Most?
Morning vs Evening Oral Care: What Matters Most?
We all know we’re meant to brush our teeth twice a day. But let’s be honest—most of us do it on autopilot, without really thinking about *why* the timing matters.... Read more...
Is Alcohol-Free Mouthwash Better? Here’s the Clear Answer
Is Alcohol-Free Mouthwash Better? Here’s the Clear Answer
"Alcohol-free" has become one of those buzzwords in oral care, especially when it comes to mouthwash. But what does it really mean and more importantly, does it actually make a... Read more...
The Waken Way: What Thoughtful Oral Care Looks Like
The Waken Way: What Thoughtful Oral Care Looks Like
Oral care might seem simple: brush, floss, rinse, done. But at Waken, we believe it can be so much better. Smarter. Gentler. More responsible. That’s why we created something we... Read more...
The 7 Oral Care Habits of Highly Effective People (Probably)
The 7 Oral Care Habits of Highly Effective People (Probably)
We’ve all heard about the famous seven habits of highly effective people, but have you ever wondered about their secret dental routines? Probably not, but since we spend our days... Read more...
Can You Care Too Much for Your Teeth?
Can You Care Too Much for Your Teeth?
We’re all told to brush, floss, rinse, repeat and for good reason. Taking care of your teeth is one of the best things you can do for your health. But... Read more...
How to Build an Oral Care Routine That Actually Feels Good
How to Build an Oral Care Routine That Actually Feels Good
If oral care feels like a bit of a chore, you’re not the only one. We’ve all had those bleary-eyed mornings or late-night brushes when it just feels like something... Read more...
Do You Still Have to Brush Veneers?
Do You Still Have to Brush Veneers?
"Do you even have to brush those?" It might sound like a daft question, but it’s one that people with veneers get asked more often than you'd think. And while... Read more...
Why Do Some Foods Make Your Teeth Feel Sensitive?
Why Do Some Foods Make Your Teeth Feel Sensitive?
Do you ever take a sip of hot tea or bite into ice cream and experience a sudden, sharp sensation in your teeth? You're not alone, many people deal with... Read more...
Why We've Chosen Titanium Dioxide-Free Toothpaste
Why We've Chosen Titanium Dioxide-Free Toothpaste
Ever checked the back of a toothpaste tube and spotted something called titanium dioxide? It’s a common ingredient, mostly used to make toothpaste look bright white and glossy. But here’s... Read more...
What Really Happens if You Forget to Brush Your Teeth at Night?
What Really Happens if You Forget to Brush Your Teeth at Night?
We’ve all been there. It’s late, you’re tired, and suddenly the idea of brushing your teeth feels like a bit too much effort. "I’ll just do it in the morning,"... Read more...
What Causes Bad Breath (and How to Beat It)
What Causes Bad Breath (and How to Beat It)
We’ve all done it, cupped a hand over our mouth, had a sneaky breath-check, and wondered if we’re giving off a whiff of something less than minty. Bad breath (or... Read more...
How to Prepare Your Oral Care Routine for a Job Interview
How to Prepare Your Oral Care Routine for a Job Interview
You’ve prepared your CV, practised your answers, and chosen your outfit, but have you considered how your smile can affect your confidence during a job interview? Thoughtful oral care can... Read more...
What to Do if You Don’t Like Your Smile
What to Do if You Don’t Like Your Smile
Our smiles are personal. They're often the first thing people notice about us and they play a huge role in how we feel about ourselves. But let’s be honest: not... Read more...
Why Is Mouthwash Usually Blue (And Why It Really Doesn’t Matter)
Why Is Mouthwash Usually Blue (And Why It Really Doesn’t Matter)
Ever looked at a bottle of mouthwash and wondered why it’s so... blue? Or green? Or turquoise-with-a-hint-of-neon? You’re not alone. Mouthwash has long been sold in vibrant colours, but have... Read more...
Is Flossing Really That Important?
Is Flossing Really That Important?
We’ve all heard it: “Don’t forget to floss!” And if you’ve ever nodded along while quietly thinking, “Do I really need to though?”, you’re not alone. But here’s the thing:... Read more...
Why We Believe Blending Nature and Science is the Best Approach to Oral Care
Why We Believe Blending Nature and Science is the Best Approach to Oral Care
When you’re choosing oral care products, it can sometimes feel like you’re being asked to pick a side. On one end, you've got high-tech formulas full of synthetic ingredients. On... Read more...
What Your Smile Says About You (According to Science and Psychology)
What Your Smile Says About You (According to Science and Psychology)
Your smile is often the first thing people notice about you and a smile can do much more than just make a first impression. It communicates your confidence, warmth, and... Read more...
Our New Toothpaste Tube
Our New Toothpaste Tube
At Waken, we’ve always believed that thoughtful design matters, whether that’s in the ingredients we choose, the products we create, or the packaging we use. So, we wanted to talk... Read more...
New. Fresh. Fabulous.
New. Fresh. Fabulous.
At Waken, we believe oral care should be simple, effective, and thoughtfully designed. That’s why we’re excited to introduce a new way to navigate our products, making it easier than ever... Read more...
Why Smiling Matters (Even If Your Teeth Aren’t Perfect)
Why Smiling Matters (Even If Your Teeth Aren’t Perfect)
Smiling: it's one of the simplest and most natural things in the world, yet it's also one of the most powerful and important. But why is smiling so important, you... Read more...
Tips for Avoiding Toothache and What to Do If You Have One
Tips for Avoiding Toothache and What to Do If You Have One
Toothache. Just the word is enough to make your jaw twitch. It’s one of those pains you don’t forget and one that’s often avoidable with the right care. Here's what... Read more...
Why Are Dental Check-ups So Important?
Why Are Dental Check-ups So Important?
We all know we should go to the dentist regularly, but it’s easy to put off. The truth is, regular check-ups are one of the best things you can do... Read more...
From Stardust to Smile: The Cosmic Story Behind Your Teeth
From Stardust to Smile: The Cosmic Story Behind Your Teeth
It’s easy to think of brushing your teeth as a simple, everyday ritual. But when you pause for a moment—mid-swish or mid-scrub—you might find yourself part of something far more... Read more...
Understanding the pros and cons of hydrogen peroxide teeth whitening
Understanding the pros and cons of hydrogen peroxide teeth whitening
Teeth whitening has become a common desire for many people seeking a brighter smile. Often, hydrogen peroxide, a key ingredient in many commercial teeth whitening products, is also considered a viable home... Read more...
Feeling Nervous About the Dentist? You're Not Alone
Feeling Nervous About the Dentist? You're Not Alone
For many people, a trip to the dentist can stir up a fair bit of anxiety. Whether it’s a low-level unease or something more intense, dental nervousness is incredibly common.... Read more...
The Yoga Connection: How Practicing Yoga Can Benefit Your Oral Health
The Yoga Connection: How Practicing Yoga Can Benefit Your Oral Health
Are you looking for ways to improve your oral health beyond brushing and flossing? Believe it or not, practicing yoga can have beneficial effects on your mouth! Here are some... Read more...
What Makes the Perfect Red Carpet Smile?
What Makes the Perfect Red Carpet Smile?
With the red carpet season now well underway, we wanted to take a look at what makes the perfect red carpet smile. Read more...