Everyday oral care

Everything you need. Nothing you don't.

Toothpaste, mouthwash and floss that do their job well, every day, gently. SLS-free, alcohol-free, tested with dentists.

Shop the range Find your range

In store at Tesco, Sainsbury's, Waitrose, Ocado and Amazon.
Five ranges

Pick the one that fits you.

Waken Advanced Care Toothpaste 75ml, 6-in-1 daily protection, SLS-free

Advanced Care

All-round daily protection. 6-in-1 formula, peppermint.

Shop Advanced Care →
Waken Enamel Care Toothpaste 75ml, 12hr enamel protection, SLS-free

Enamel Care

12-hour enamel protection. Spearmint.

Shop Enamel Care →
Waken Sensitive Care Toothpaste 75ml, chamomile and calendula, SLS-free

Sensitive Care

Gentle on sensitive teeth. Spearmint.

Shop Sensitive Care →

Whitening

Plant enzymes lift surface stains. Peroxide-free.

Shop Whitening →

Waken Kids

Ages 3 to 12, and Tiny Waken for first teeth.

Shop Waken Kids →

Start with the essentials.

View all products
Waken Whitening Toothpaste 75ml

Waken Whitening Toothpaste 75ml

Waken Whitening Toothpaste 75ml
WhiteningPeppermint
£8.00
£8.00
Why Waken

Wonderfully effective. Thoughtfully designed.

Gentle, not weak.

Every toothpaste is SLS-free and every mouthwash is alcohol-free, with fluoride to help protect teeth.

Tested with dentists.

Formulated with specialist chemists. Tested with dentists.

Only what's necessary.

Vegan formulas approved by the Vegetarian Society, with natural mint flavours and no artificial colours or dyes.

Thoughtful packaging.

Tubes and bottles designed to be recycled, with recycled plastic in the pack. Check your local rules.

Advanced Care

Does what it needs to do, every day, gently.

Advanced 6-in-1 formula: helps prevent cavities, helps reduce plaque, helps strengthen enamel, freshens breath and helps support healthy teeth and gums. 1450ppm fluoride, SLS-free.

 Try Advanced Care today
Couple in a hotel bathroom with Waken Advanced Care toothpaste and mouthwash
What people say

In their words, not ours.

Investor, Creative Director & Head of Teeth

Rylan explains his role at Waken.

“The products are amazing. I’ve been using them for years… If more people knew about Waken and gave them a go, I’m sure it could be up there with the biggest names. I’m not just putting my name on it, I’m properly getting stuck in.”

 Watch the video

WakenKids

Small teeth, same standards.

Kids Toothpaste for ages 3 to 12 and Tiny Waken for first teeth, both with age-appropriate fluoride. Plus the Kids Smile Club: a brushing chart, a two-minute song and friendly characters to brush along with.
Shop Kids Join the Smile Club

The Waken Way

It's not just about what goes into Waken that makes it special. It's also about what we leave out.

Eight things we hold ourselves to, on every product we make.

 Read The Waken Way
The four Waken toothpastes on teal blocks with mint leaves

Also in store at

Journal
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What's Actually In Your Mouthwash? A Plain English Ingredient Tour

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Back-to-School Smiles: A Parent's Guide to Kids' Oral Care

Papaya, pineapple and 3D molecule shapes on a mid-blue background

The Truth About Whitening: You Don't Need to Hurt For a Brighter Smile

Kids bamboo toothbrush, watermelon slice, rubber duck and fresh mint on a mid-blue background

Kids and Toothpaste: When to Switch From Children's to Adult

Coffee, red wine, black tea and coffee beans on a mid-blue background

What Actually Causes Tooth Stains (And What Doesn't)

Mouthwash ingredients laid out in a scientific composition on a mid-blue background

What's Actually In Your Mouthwash? A Plain English Ingredient Tour