New to Waken?

Find your everyday Waken routine.

Toothpaste, mouthwash, floss and a sonic toothbrush that do their job well, every day, gently. Formulated with specialist chemists and tested with dentists.

Find my Waken routine Shop starter kits

Free UK delivery on orders of £20 or more. 30-day money-back guarantee on everything.

Waken Advanced Care Starter Kit contents: Sonic Toothbrush in mint blue, Advanced Care Mouthwash 500ml and Advanced Care Toothpaste 75ml

Find your routine

What would you like to start with?

Everyday care Sensitive teeth Surface-stain whitening Enamel care Kids

Already know what you want? Shop the full range.

Everyday care

Start with Advanced Care.

Our everyday range, with natural peppermint. The SLS-free toothpaste helps prevent cavities, helps reduce plaque and helps strengthen enamel. Choose the toothpaste on its own, or the starter kit if you also need a brush.

Shop the toothpaste, £4.50 See the starter kit, £27.50

Or browse everything in Advanced Care.

Sensitive teeth

Start with Sensitive Care.

Designed for sensitive teeth: a gentle SLS-free formula with natural extracts of chamomile and calendula, natural spearmint and 1450ppm fluoride. Choose the toothpaste on its own, or the starter kit if you also need a brush.

Shop the toothpaste, £6 See the starter kit, £27.50

Or browse everything in Sensitive Care.

Surface-stain whitening

Start with Whitening.

Natural plant enzymes from papaya and pineapple help lift everyday surface stains from tea, coffee and wine. No hydrogen peroxide, and still a full fluoride toothpaste. Choose the toothpaste on its own, or the starter kit if you also need a brush.

Shop the toothpaste, £8 See the starter kit, £29

Or browse everything in Whitening.

Enamel care

Start with Enamel Care.

Specially formulated to help strengthen and protect tooth enamel, with daily protection from plaque and cavities and natural spearmint. Choose the toothpaste on its own, or the starter kit if you also need a brush.

Shop the toothpaste, £4.50 See the starter kit, £27.50

Or browse everything in Enamel Care.

Kids

Start with the toothpaste for their age.

Tiny Waken is for babies and toddlers aged 0 to 2, with 1000ppm fluoride. Waken Kids is for children aged 3 to 12, with 1450ppm fluoride. Both are watermelon flavour, mint-free and SLS-free. Always follow the directions on the pack.

Tiny Waken, ages 0 to 2, £3.50 Waken Kids, ages 3 to 12, £3.50

Or visit everything for kids, including the Smile Club.

Starter kits

A whole routine in one box.

Everyday care

Advanced Care Starter Kit

Our everyday range, with natural peppermint. Toothpaste, mouthwash and a sonic brush together.

Waken Sonic Toothbrush in Mint Blue
Advanced Care Toothpaste 75ml
Advanced Care Mouthwash 500ml

£27.50~~£34.50~~Save £7 against buying separately

Free UK delivery on this order, despatched within 2 working days

See the full kit page

Surface-stain whitening

Whitening Starter Kit

Plant enzymes help lift everyday surface stains, with no hydrogen peroxide. Toothpaste, mouthwash and a sonic brush together.

Waken Sonic Toothbrush in Graphite Grey
Whitening Toothpaste 75ml
Whitening Mouthwash 500ml

£29~~£39~~Save £10 against buying separately

Free UK delivery on this order, despatched within 2 working days

Brush colour: Graphite Grey

See the full kit page

Already have a brush? Every toothpaste is sold on its own from £3.50 (£4.50 for the adult ranges). Shop toothpastes or see every starter kit, including Sensitive Care and Enamel Care.

Five ranges

Compare the ranges at a glance.

Advanced Care

All-round daily protection. 6-in-1 formula, peppermint.

Shop Advanced Care →

Enamel Care

12-hour enamel protection. Spearmint.

Shop Enamel Care →

Sensitive Care

Gentle on sensitive teeth. Spearmint.

Shop Sensitive Care →

Whitening

Plant enzymes lift surface stains. Peroxide-free.

Shop Whitening →

Waken Kids

Ages 3 to 12, and Tiny Waken for first teeth.

Shop Waken Kids →

Why Waken

Wonderfully effective. Thoughtfully designed.

Gentle, not weak.

Every toothpaste is SLS-free and every mouthwash is alcohol-free, with fluoride to help protect teeth.

Tested with dentists.

Formulated with specialist chemists. Tested with dentists.

Only what's necessary.

Vegan formulas approved by the Vegetarian Society, with natural mint flavours and no artificial colours or dyes.

Thoughtful packaging.

Tubes and bottles designed to be recycled, with recycled plastic in the pack. Check your local rules.

What people say

In their words, not ours.

Questions

Questions, answered.

Advanced Care is our everyday range and the usual place to begin. Sensitive Care is designed for sensitive teeth, Whitening helps lift surface stains, Enamel Care helps strengthen and protect enamel, and Kids has a toothpaste for each age. The chooser above takes you straight to the right one.

Yes. Every toothpaste and mouthwash is sold individually, so you can start with a single tube. Starter kits and saver packs are there for people who want the whole routine at a lower price than buying separately.

A Waken Sonic Toothbrush, the range's toothpaste 75ml and its mouthwash 500ml. The brush colour is named on each kit. Nothing else is added.

Tiny Waken Toothpaste is for babies and toddlers aged 0 to 2, with 1000ppm fluoride. Waken Kids Toothpaste is for children aged 3 to 12, with 1450ppm fluoride. Both are watermelon flavour and mint-free. The Sonic Toothbrush is designed for adults. Always follow the directions on the pack.

Free on orders of £20 or more, £4.50 below that. Orders are despatched within 2 working days. See the delivery policy for the full details.

If you don't get on with a product within 30 days, email hello@wakencare.com and we'll take care of the rest. See the refund policy for the conditions.

Ready to begin?