Join the Waken Mouthcare community

We create award-winning toothpastes, mouthwashes and toothbrushes that are effective, gentle and great to use. Our formulas are vegan, cruelty-free, and made with carefully selected ingredients, no harsh foaming agents, no artificial dyes, and no unnecessary additives. At Waken, we believe oral care shouldn’t feel like a chore or leave your mouth feeling stripped or stung. Instead, we use natural peppermint extracts for long-lasting freshness, fluoride for enamel protection, and plant-based enzymes to help lift stains, all in beautifully simple products you’ll actually want to use every day. Our packaging includes FSC-certified cartons and recycled plastics, and we’re committed to sustainability at every step. Waken is for anyone who wants oral care that works, feels good, and doesn’t compromise on values.